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Invalid Signal: The Quality Problem Hiding in Your Data Activation

February 3, 2026 | Blog, Programmatic
The ad industry has spent years talking about Invalid Traffic. Bots, data centers, click farms, MFA—we’ve built an entire ecosystem of solutions and professionals to…
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Connected TV, Contextual, Hyperlocal, & First-Party Data

October 20, 2020 | Programmatic
Today we highlight the Connected TV (CTV) channel along with the contextual, hyperlocal and first-party targeting tactics. Channel Connected TV (CTV) is video inventory that…
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