The assumption that “curated” means “quality” is costing programmatic buyers more than they realize. The Complexity Problem Programmatic buyers today manage quality across an increasingly…
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Before synthetic identities, before bot traffic at scale—there was email fraud. Email is the original online scam. And as our industry embraces hashed emails (HEMs)…
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The ad industry has spent years talking about Invalid Traffic. Bots, data centers, click farms, MFA—we’ve built an entire ecosystem of solutions and professionals to…
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September 10, 2025 |
Blog
In today’s fragmented digital advertising landscape, media buyers face a persistent challenge: how do you ensure your carefully crafted audience data actually reaches the right…
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September 10, 2025 |
Blog
What is Invalid Traffic? Invalid traffic encompasses any activity that doesn’t come from a genuine user with legitimate interest. The digital advertising industry categorizes IVT…
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Overview When buying digital media most resources go into the inputs of the ad buying process (campaign strategy, creative, and platform). Most agencies and…
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People love to drop hot takes in adtech so I promise the title of this post might lean into clickbait, but I’m not predicting the…
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At this point it isn’t a secret that the programmatic ecosystem has done an abysmal job with brand safety and supply quality. It also is…
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As the hopes and dreams of a truly open internet come crashing down around the adtech industry, is there any chance that a truly independent…
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A Retail Media Network (RMN) is a platform that allows retailers to monetize their websites and apps by offering advertising space to brands, which can…
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